Target + Hello Kitty Con 

With Target as the presenting sponsor for the first ever Hello Kitty Con 2015, we wanted to create something true to the spirit of Hello Kitty and that reflected the long-standing relationship of Target and Sanrio. We conceptualized, designed and fabricated an immersive, playful and interactive adventure land for guests of all ages.  The creative concept was based on creating a Sanrio character of Bullseye, the beloved Target dog, and telling the story of Bullseye and Hello Kitty's adventures together in a sticker-book format. The event ran for four days and had over 25k guests.

My Role: Senior Art Director
Art Director: Devin McGrath
Spatial Production Designer: Blake Dain
Producer: Claudine Goin
Created @ Sub Rosa

Completed installation, ~700 square feet

Final design rendering for production package

Final Design rendering for production package.
Final, built environment (around 700± square feet).